Яндекс.Директ: Управляйте контекстной рекламой в движении
Yandex.Direct is the official app developed by Yandex LLC for managing contextual ads on your iPhone. Designed for both agencies and independent advertisers, this app allows users to easily launch and stop campaigns, ads, and keywords directly from their device.
With Yandex.Direct, you can conveniently view the main performance indicators of your account in the Summary section. Keep track of your shared account's funds and stay updated on the status at all times.
The app provides detailed statistics in the form of graphs and tables, allowing you to analyze the performance of your account, campaigns, ad groups, ads, and keywords. You have the flexibility to customize the data you want to view and choose the time period accordingly.
Setting bids is made easy with Yandex.Direct. You can automatically calculate bids based on the desired traffic volume or network audience coverage. Whether you prefer a common bid for all keywords or individual bids for each keyword, the app allows you to adjust bids using coefficients.
Managing your finances is hassle-free with the ability to top up your balance directly from the app. You can choose to use Yandex.Money or credit card for payment, as well as transfer funds from other campaigns. Additionally, the app offers deferred payment options for added convenience.
Stay informed with push notifications that alert you to important events such as changes in traffic volume or when campaign funds are running low. The notifications feed keeps you up to date with campaign events, click and impression information, and moderation results.
Overall, Yandex.Direct is a powerful tool for advertisers to effectively manage their contextual ads on the go. With its user-friendly interface and comprehensive features, it provides a convenient solution for both agencies and independent advertisers.
